The Gift of Giving -
 

Charitable DonationsFashionThe Gift of Giving

December 17, 2018Kate Eadie
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project semi colon rita vinieris

Rita Vinieris for PROJECT;

Depression does not discriminate. It can affect anyone at any time throughout their life. More than one in ten Canadians will experience some type of depressive episode during their lifetime. Depression and other mood disorders can begin in early childhood and continue on into teen and adult years.

Rita Vinieris, the acclaimed bridal and evening wear designer, found this out first hand when her own daughter came to her with depression during her senior year of high school. It was not until her first year at college, though, that she started to get help and was diagnosed with clinical depression. By being there for her daughter, Rita became involved, and others in her life who had suffered began to tell her about their experiences. The truth is, once we begin to have these conversations, the truth is freeing, and the walls of shame and guilt begin to crumble.

Rita wanted to do something to help raise awareness and funds for those struggling with depression. Partnering with Project Semicolon was the perfect fit (Rita’s daughter even has a semicolon tattooed on her ankle). To raise money, Rita, in partnership with other designers, hosted a Soul Cycle event in Manhattan on December 3rd, 2018. Her team, along with many other guest riders spent the afternoon peddling for a cause and ended up raising over $13,000 for Project Semicolon.

Rita took it a step further though, and when designing her Fall 2019 collection Rita made it her goal to both start a conversation and help Project Semicolon by partnering with them on her collection. A portion of the proceeds from sales of every item in the line will be donated to Project Semicolon.  Rita also designed a stunning and colourful “graffiti” scarf and all proceeds from its sales will go straight to Project Semicolon. To shop the line, you can visit one of the many boutiques who carry Rita Vinieris’ collection.

Remember, your story isn’t over; and even if you feel it is a good place to stop, write a sequel.

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